Help shape the next chapter of D’Artillery.

Brand & Digital Design RFP

Organization: D’Artillery L3C
Location: Hamtramck, Michigan
Budget: $15,000–$20,000

About D’Artillery

D’Artillery is a women-powered social enterprise creating pathways to economic empowerment through sewing education, small-batch manufacturing, and locally made textile products.

While our mission is strong, our digital presence is fragmented. We are issuing this RFP to find a creative partner who can clarify our brand narrative and restructure our website into clear, frictionless revenue-generating channels. We need to transform passive user interest into immediate class registrations, product sales, and commercial production inquiries.

Core Challenge

Our primary hurdle is that we operate three distinct business models under one roof, which currently leaves our brand messaging feeling fragmented and decentralized:

Education (B2C Service): A community sewing school offering classes and workforce training.

Retail Shop (B2C Product): Selling physical, locally made, and upcycled textile goods directly to consumers.

Production House (B2B Service): Offering commercial, small-batch cut-and-sew manufacturing capacity to external apparel brands.

We are struggling to cleanly balance these three pillars. Our current messaging is confusing to users, and our revenue funnels are leaky. It is not effortlessly clear how a student registers for a class, how a shopper buys a product, or how an apparel brand submits a B2B production inquiry without getting lost in the noise.

Project Scope

We invite creative partners to assess our current brand and digital presence, recommend priorities, and propose solutions addressing:

Brand Positioning: A cohesive visual and messaging system that clearly communicates our commercial offerings and social impact while retaining our existing logo.

Website & Customer Experience: An intuitive, conversion-focused digital experience supporting education, e-commerce, and B2B production services.

Marketing & Sales Assets: Practical, reusable content and tools that support class enrollment, product launches, and production client acquisition.

We are seeking a partner to develop and implement the work, not simply provide strategic recommendations. Applicants should propose a realistic scope with clearly defined deliverables within our budget.

Proposal Requirements

Please submit a concise proposal including:

1. Assessment & Approach: Your understanding of our challenges and recommended priorities.

2. Scope & Deliverables: Specific solutions you will design, develop, and implement.

3. Budget & Timeline: Itemized costs, project phases/timeline, and milestones.

4. Selected Client Work: Links to 2–3 completed projects demonstrating relevant experience, your role, and results. No templates or speculative concepts.

Experience with social impact businesses, consumer brands, retail, and e-commerce is strongly preferred.

Submission

Deadline: Monday, November 30, 2026, at 5:00 PM EST
Email: nail@dartillery.org
Subject: D’Artillery Creative Partner Proposal

Shortlisted applicants will be contacted for an interview before making final selection.